The core Orchid team is small and beautifully formed. Sam and Allan are supported on a daily basis by three colleagues Nicky Martini, Zara Blake and Andrea Mackenzie. Orchid has a network of highly qualified associates who provide additional specialist services when needed.
Sam Watts
Director
Sam is a highly qualified marketer with many years experience of PR and marketing in both the public and private sector. Before Orchid, Sam worked at NatWest's head offices in London before moving back to Jersey to take up a role with Jersey Tourism managing PR, marketing and brand campaigns for both Tourism and Jersey Royals. With excellent planning, financial and campaign management expertise Sam enjoys strong working relationships with many leading brand, research, advertising and new media experts, many of whom are now Orchid associates. Sam believes strongly in giving something back to the community in which the business operates. She is proud to hold the post of Committee Member responsible for public relations for the Jersey branch of the IoD and to be a founding Committee Member of the fantastic Le Tournoi Charity Sports Association.
Allan Watts
Director
Allan brings a wealth of experience to Orchid. Till December 2009, Allan was Head of News and Content at ITV in the Channel Islands, responsible for all on air and online news content, programme development and production style. A law graduate, Allan has considerable experience of the regulatory framework in which the media operates and specialises in legal issues relating to privacy and the media. Allan has been a print, radio and television journalist for more than 20 years and has been a correspondent on a number of key areas including tourism, finance and economic development. Having written and delivered specialist communications training courses for local and national businesses and government agencies, Allan heads up Orchid's suite of bespoke training solutions. including media training, presentation skills and video production.
Nicky Martini
Account Manager
Orchid benefits from Nicky's experience working with a number of media organisations, both in Jersey and the UK. She enjoys extensive media relations and knowledge of the broader communications industry. A Committee member of the Jersey branch of the Chartered Institute of Public Relations, Nicky has also completed postgraduate qualifications with the CIPR. As Account Manager at Orchid, Nicky plays a key role in the team, assisting particularly with our professional services clients.
Zara Blake
Account Manager
Zara moved back to the Island in 2008 after graduating from Bournemouth University with a 2:1 BA (Hons) in Advertising and Marketing Communications. Whilst at University she was exposed to a broad range of business accounts and areas including campaign and media planning; marketing strategy, branding and market research, and gained extensive industry experience through placements at a number of advertising agencies. Zara has blossomed at Orchid and has recently been promoted to Account Manager, taking particular responsibility for retail, hospitality and charitable clients.
Andrea Mackenzie
PR Executive
Andrea joined Orchid in July 2009, having graduated with a first class honours degree from Brighton University in Media and Communications. Having tasted the world of accountancy after school, Andrea decided this wasn't the path for her and is now relishing developing her skills in the world of PR and Marketing. Andrea is a core member of the team, providing PR executive and administrative support as well as bringing new skills to the team to develop the overall Orchid offering.