Avoid ‘greenwash’ and market your genuine green credentials effectively
Consumer awareness of environmental issues continues to grow at a staggering rate. This growth in awareness presents an excellent opportunity for companies to differentiate themselves through green marketing of genuine green credentials.
Green marketing is a delicate subject. Many marketers are wary of going out on a limb and risking accusations of hypocrisy or exploiting public fears. Claims of ‘greenwash’ can alienate the very market you they are trying to appeal to. The bottom line is ‘don’t just say green, be green’.
Orchid Communications recognises that the shift in public perception now requires a dedicated green PR and Marketing effort. Orchid is best placed to work with businesses to develop relevant marketing strategies, recognising green issues and opportunities. From the choice of marketing partners to sponsorship activity, to paper choice for brochures and company literature, Orchid will work with you to make sure that marketing activity, wherever possible, contributes to developing as well as communicating your environmental credentials.
Over the next 12 months, Orchid will be rolling out a comprehensive ‘With Passion’ campaign, recognising that, with passion, you will make a difference. To find out more about the workshops we will be co-ordinating for different industries and the briefing notes and top tips we will be releasing over the coming months, simply register your details here and we’ll be in touch soon.
register for Orchid Green Services