The Value of PR
Published: 16 May 2010
Orchid Directors Allan and Sam had a productive and inspiring day in London meeting, amongst others, the Public Relations Consultants Association (PRCA) crew. What a great bunch of people!
We value our membership of the PRCA highly and it was good to meet Director General Francis Ingham and his membership, events and education teams. Whilst there, we took the opportunity to interview Francis to hear his views on the value of PR in a downturn, and also how he feels evaluation of PR is likely to develop as more emphasis is placed on showing return on investment.
Our focus now is to prepare for our PRCA Consultancy Management Standard audit in September which we believe will reinforce the excellence and quality of the Orchid offering to our clients, both on and off island.
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