MSPlanning
THE CHALLENGE
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Raise awareness of the Affordable Housing debate amongst residents, industry and States members.
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Get the Affordable Housing element of the Island Plan deferred for further consultation.
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Increase awareness of MSPlanning amongst target audiences.
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Generate timely and relevant media exposure.
SERVICES DELIVERED
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Strategic Planning
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Media Relations
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Event Support
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Presentation Training
THE SOLUTION
With planning expertise being a core pillar of the MSPlanning offering, the Island Plan debate and the Affordable Housing proposition was an important issue for the business to comment on. This needed to achieve the desired political outcome, whilst re-affirming MSPlanning’s knowledge and expertise. Michael Stein played a key role in an event programmed to raise the issues relating to Affordable Housing and Orchid Communications provided support for speech writing, presentation skills and media engagement.
THE RESULTS
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Successful deferral of the Affordable Housing element of the Island Plan for further consultation.
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Comment from Michael Stein, MSPlanning was secured in all key media in the run up to and following the debate.
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Successfully established Michael Stein as a thought leader in this area.
‘’Orchid very quickly prepared a well-considered and legible communications strategy and achieved a high level of media coverage for our first project with them. We have every confidence that this continuing relationship will beneficial to the commercial interest of the practice.’’
MICHAEL STEIN, MANAGING DIRECTOR