Santander Private Banking
THE CHALLENGE
SERVICES DELIVERED
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Event Management
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PR
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Partner Engagement
THE SOLUTION
Orchid had to raise the bar in terms of event management. Because of the exclusivity of the event, media exposure would be difficult so an alternative media ‘hook’ was planned to achieve the objectives. ‘La Buena Vista’ was born – meaning ‘the good view’ the phrase relates emotionally to a positive outlook. Orchid planned, managed and delivered a highly successful event that profiled the Santander Private Banking brand to its high net worth audience and, through a partner initiative with Highlands College, to the broader community. The services of celebrity Spanish chef José Pizarro were secured coupled with a stunning opera singer and pianist for the event, which was held at Cardington House.
THE RESULTS
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Excellent media coverage for Highlands Masterclass.
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Strong relationship built with Highlands.
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Subtle, brand awareness at all stages of the campaign.
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Achievement of the desired ‘wow’ factor!
“Orchid Communications created the perfect platform for the launch of our new brand on the island. Through the provision of a complete end-to-end service which included event management, PR and business partner engagement, we have effectively reached out to our staff, clients and the wider community we operate in. Thank you for bringing our brand to life.”
JANE GUEST, HEAD OF MARKETING & COMMUNICATIONS