Struan Moore Motorsport
THE CHALLENGE
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Develop a database of supporters to take Struan to the next stage of his career
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Re-brand the Struan Moore Motorsport Team to stand the test of time
SERVICES DELIVERED
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Overall brand development
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Collateral design and production
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Premium, targeted Membership Launch Event
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Ongoing race PR
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Media training
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Video production
THE SOLUTION
Orchid were approached to organise an event designed to enable Struan Moore to become better acquainted with island-based contracts and supporters for his ongoing career. It became clear that to develop a reliable database of supporters or ‘members’ of his club, we would need to work with Struan and his team on a complete rebrand; consolidating the experience, professionalism and passion that Struan has developed into ‘Struan Moore Motorsport’. This brand will be with him as he continues his rise in the sport. This washed through team logo, website, email communications. Event branding, team uniforms, image library and membership collateral, providing an ongoing tone of voice in Struan’s communications with the media and his supporters.
THE RESULTS
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Database of 100+ actively engaged supporters
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Blanket media coverage of launch
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Establishment of the Struan Moore Motorsport Members Club
"Orchid are real supporters of Struan’s ambition and his career and are as passionate about his success as Struan and his team track-side. Our event was expertly run, well attended, and achieved blanket media coverage. Struan now has a database of supporters who will prove crucial to the ongoing development of his racing career. Struan benefits from Orchid’s full-service offering; engaging them for branding and creative, on and offline marketing, strategic PR, event management, media training and video production. Most importantly, he benefits from knowing that his agency are one of his biggest supporters."
IAN MOORE