What is PR?
Public Relations is all about reputation.
It is the result of what you do, what you say, and what others say about you. Your reputation is critical to the success of your business and how your publics - whether that is employees, customers, investors, the community or local government - feel about your company will be a key deciding factor in your success.
Those that trust you will buy from you, recommend you and help to promote you.
In this section of our website, we shed some light on the critical role PR can, and should, be playing in your marketing and we demystify some of the jargon. We will continue to add both Orchid articles and links to those of interest on other sites so do come back for regular updates.
For additional information, we recommend you also visit the comprehensive websites for the CIPR (www.cipr.co.uk) and the PRCA (www.prca.org.uk).
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